
Marketing Associate
Job Description
Posted on: April 1, 2025
Job Summary In this role, you will be responsible for owning and executing the full email lifecycle strategy – from planning and building to sending and optimizing campaigns. You’ll lead the charge on sales and promotion planning, email calendar execution, and bring a performance-driven lens to every step of the customer journey. If you’re passionate about email marketing, sales strategy, and creating impactful customer touchpoints, this is the role for you. Supervisory Responsibilities No Duties/Responsibilities
- Lead lifecycle marketing campaigns, ensuring timely execution across all stages of the customer journey.
- Strategize and plan sales and promotional calendars in partnership with the broader marketing team.
- Build, QA, and deploy all emails in Klaviyo, ensuring alignment with best practices.
- Own segmentation and personalization strategies to maximize engagement and conversion.
- Monitor campaign performance and conduct A/B testing to continually improve results.
- Collaborate cross-functionally with creative, e-commerce, and customer experience teams.
- Stay current with email marketing trends, tools, and platform updates.
Education And Experience
- Bachelor’s degree in marketing, Communications, or a related field.
- 2-4 years of experience in lifecycle or email marketing.
- Hands-on experience with Klaviyo is required.
- Proven track record in managing and executing successful email marketing campaigns.
Required Skills/Abilities
- Strong understanding of email marketing best practices, segmentation, and deliverability.
- Experience planning sales and promotional campaigns from ideation to execution.
- Ability to build emails using templates or light HTML and manage deployment strategy.
- Analytical mindset with ability to track campaign performance and optimize accordingly.
- Strong project management and organizational skills.
- Excellent communication and collaboration efforts.
This is a remote position.
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